Friday 16 September 2022 ▪ 2:00 pm ▪
min read – with
Sought after by Georgian institutions, Cardano quickly answered the call. After consultation, a solution that will elevate Georgian wine to the highest step of the podium will be deployed on the blockchain. This will include a monitoring, traceability and certification system to guarantee the quality of this nectar.
Cardano and the 3 Georgian Musketeers
Probably fascinated by the quality of Georgia’s wine, the Cardano Foundation joins forces with the country’s national wine agency Scantrust and the Bolnisi Winemakers’ Association to create a solution supported by its blockchain. After consultation, they decided to establish a “creative” and “profitable” certification and traceability system to be developed by Scantrust.
For information, Scantrust is a Swiss platform specializing in connected goods and packaging.
If the project is successful, consumers will be able to easily verify the authenticity of Georgian wine found on any shelf. Scanning the QR code, unique and secure, affixed to the bottle label will be more than enough. Therefore, fans of Georgian wine will have reliable information about the authenticity of the products.
As a test, the quartet chose to launch a pilot program including the sale of 100,000 bottles of wine in Bolnisi. It will be operational in the spring of 2023.
In addition, the Georgia National Wine Agency plans to create verifiable public records from existing certification data for products intended for export. In the eyes of Levan Mekhuzla, the president of this agency, the Cardano blockchain is the ideal partner for this mission.
” People around the world deserve Georgian wine for what it is, a festive and exceptional drink that we have been growing for over 8,000 years. For those who like exceptional wines, this partnership between the Cardano Foundation, Scantrust and the Bolnisi Wine Society will guarantee genuine Georgian wine for customers.. “, he said.
From 200,000 to 12 million bottles
This Georgian initiative not only promises more transparency throughout the entire Georgian wine value chain, but will also increase local productivity.
Guram Avkkopashivili, founder of the Bolnisi Winerowers Association, makes a link:
” Our goal is to produce and export 12 million bottles of wine in Bolnisi in 10 years. Currently, we produce a total of 200,000 bottles of wine, which we sell to Georgian, European, American, Australian and Chinese markets. If we want to expand our market, we need to build trust in our products. Therefore, this track and trace solution on Cardano is fundamental to achieving our goal. »
Who would have thought that economic players such as the wine growers would recognize the blockchain so quickly? Otherwise, this story of label encryption seemed promising for African food sovereignty, we elaborated on Cointribune last year. This process would guarantee the transparency of the certification process, resulting in an explosion of sales.
Frederik Gregaard, CEO of the Cardano Foundation, discusses the issues of this solution for Georgia wine:
” At the Cardano Foundation, we are focused on developing secure, transparent and accountable solutions for positive impact. This collaboration between the Association of Bolnisi Winemakers, Scantrust and the National Wine Agency of Georgia is a great example of using blockchain to solve a real-world problem – building trust. We look forward to working with the Georgian wine industry in the coming years to show how the Cardano blockchain can modernize traditional businesses. »
Getting closer to blockchain technology, Georgia is not going to stop there to boost its economy. Also, didn’t he ask WiV Technologie, a blockchain company from Norway, to mint NFTs for local wines in 2021? What is certain is that the transparency promised by the blockchain is a great asset, not only for Georgian wine growers, but also for producers and other economic players around the world. Therefore, the World will gradually get rid of counterfeiting.
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The blockchain and crypto revolution is underway! And the day the effects are felt on the most fragile economy in this world, against all hope, I will say that I was involved.